A World We Dare To Imagine: Part #3

The Institute for First Generation Students

The Institute for First Generation Students aims to help 1st generation students not only excel academically in classrooms but also professionally in the workplace. Through our 8 year program, we hope to lay a proper foundation for first generation students at the start of their high school careers which will aid them to get into college. Upon arrival in college, students will continue to be a part of the organization and continue to have mentors that will help them with academic and professional matters. These 8 years of a person's life are pivotal and we hope to make the ride a bit smoother for first generation students who may not have anyone to guide them through these tough "make or break" years.

We are passionate about the work we do within this field because we live by the belief that knowledge is power. Education has the power to change someone's life circumstances for the better-you can lose everything but no one will ever be able to take away the education you've earned. We want to empower students and encourage them to see the value of education and use it as a tool towards achieving their dreams and goals. Our organization is unique in that this program lasts for 8 years but, the relationships our students build last a lifetime! No other organization has the power to build such a strong, lifelong bond with its students. Furthermore, we also focus on teaching our students applicable skills that extend beyond the classroom and into the workplace.

Anima Mundi Development Partners should support this organization because there is a lack of focus on this sector of students.  We find it necessary to empower these students so that they may use their gifts and talents to contribute good things back to society. We hope that in the future, these first generation kids will also pay it forward and help the next generation of first generation students in their academic and professional pursuits.

A World We Dare to Imagine Blog Post #1: The Importance of Education

I, like author Jacqueline Novogratz, believe that every human being on this earth has the responsibility to help make this world a better place. Every person has different talents and abilities which they've naturally been blessed with or have worked hard to develop. One of the best things we can do as humans is be the best version of ourselves and share our gifts with the world. When I think of making the world a better place, I immediately think about education. As Nelson Mandela once said "education is the most powerful weapon which you can use to change the world."

Growing up, my parents heavily emphasized the importance of education and its power. They have constantly pushed me to break down any barriers and ignore the limitations which may seemingly stand in my way. While at times I thought they went a bit overboard, looking back at my experiences I am very thankful for the measures they took. In the future, I would love to give back in the area of education. I am nothing without my education and am endlessly grateful for this privilege. Nevertheless, I don't believe that receiving an education should be a privilege-it should be a basic human right!

Domestically, one of my dreams is to create an organization that helps mentor underprivileged 1st generation children of immigrants. Although it sounds crazy, I'd love this mentorship program to start from their freshman year of high school and end their senior year of college. I believe that these years are crucial to a person's future success. Many of these students have no guidance once they get to high school and college. These experiences can be overwhelming and students need to learn how to succeed both inside and outside of the classroom in order to make it on to the path to success. I am by no means an expert on these subjects...but if I can share any of my experiences/stories to help someone else, I'm more than happy to do so.

Open House: Holmby Hills Edition

Touring The Fleur de Lys Mansion 

The Fleur de Lys (Source: Variety)

Today, we're going to be exploring the Los Angeles suburb of Holmby Hills! Holmby Hills is part of what is called the "Platinum Triangle." The Platinum Triangle consists of three adjacent neighborhoods- Beverly Hills, Bel Air and Holmby Hills. These three neighborhoods are arguably where the largest concentration of wealthy people reside within Los Angeles. Holmby Hills is known not only for its mega-mansions but also for its famous residents. The home which we'll be touring today set a nationwide sales record-the Fleur de Lys sold for $102 million in 2014 and the buyer paid cash!

The Fleur de Lys has a very scandalous back story! The mansion was originally owned and commissioned by David and Suzanne Saperstein in 1996. David accumulated his wealth by founding Metro Networks, a broadcast outsourcing company. David and Suzanne wanted to make their "humble abode" the most beautiful home in Los Angeles. To do this, they sought out architect Richardson Robertson III and asked him to essentially rebuild the palace of Versailles. The Sapersteins spared no expense when it came to building their home. The couple took countless trips to France to get some inspiration, purchase specific types of building materials, and even bid against museums at auctions for pieces of art and furniture. The house was completed in 2002 and 18 months later the Sapersteins divorced. For now, that's enough about the previous owners-let's talk real estate!

The Fleur de Lys is on a 4.18 acre lot and contains:

• 12 bedrooms/15 bathrooms
• a formal ballroom that fits 200 people
• a library
• multiple kitchens
• staff quarters for 10
• a nine car garage
• 3/4 quarter mile jogging track
• formal dining room
• 50 person screening room

This house has everything you could possibly ever dream of and will make you feel as though you are a part of the lineage of the French monarchy.

Here is a special segment done by HGTV on the home:

In addition, here are some of my favorite parts of the home:

What a way to wow your guests! (via Southeby's)

We begin at the entrance of the home which is located on Carolwood Drive. The home's exterior was made out of imported limestone. The handpicked French limestone "encloses on a massive steel frame, set on rollers in the foundation, to safeguard the structure in an earthquake" (Curbed LA). 

Courtesy of Curbed LA

This pool is perfect for entertaining and having guests over! I'm sure Ms. Saperstein was celebrating here when she was granted ownership of the home and all of its contents after the divorce!

Courtesy of Daily Mail UK

This is the famous ballroom where Ms. Saperstein was known to host guests and throw extravagant parties. She was even rumored to throw a Marie-Antoinette party, what a fitting theme! 

I hope you've enjoyed your tour with me-happy house hunting!

The Genius of Money Part 3: An Interview with Jacob Needleman

Jacob Needleman is a professor of philosophy & the author of Money and the Meaning of Life. His interview with Mr. John Bloom served as a very interesting conversation regarding money and the relationship people have with it.  The most interesting remark Mr. Needleman made was that:

“The desire nature can be inflamed or turned into craving, or egoistic fantasy, so that it becomes what we call obsessed-where the body’s desires or social desires become the sole source of meaning. Then, desire becomes a problem and an illusion that one has to work to dispel, because one is trying to get from these desires something one can only get from a relationship with something higher in oneself. Desires are meant to serve a human being’s life, but they’re not the main aim in life.”

I think that these statements are so incredibly true and often overlooked. There is nothing wrong with having a desire to do/obtain something. However, when a person becomes obsessed with the “end result” and forgets about the trials, tribulations, and journey needed to achieve this result, they feel unsatisfied. The millennial generation is notoriously known for needing instant gratification and really struggle with the concept of embracing “the journey” and everything that comes with it. I agree that desires serve a purpose-they should drive people to push themselves to excel, and achieve great feats. Nevertheless, people should examine these desires and reflect upon their roots. People need to ask themselves: “Why do I want this? Why am I doing this? What is missing from my life that makes me believe that I should pursue this goal?” There are some things in life that, as Needleman states “one can only get from a relationship with something higher in oneself” (Bloom 118).

The Genius of Money: Part II, Chapter 3

Chapter 3: Just Money and Social Finance
By Sulekha Ramayya and Mary Ramzy

This chapter starts by talking about how money has changed from being part of a "brilliant accounting system" to become "corrupted and exchanged for profit-driven endgame of control over natural resources and human manufacture". It is ironic how money is both a source of pleasure and pain. Social finance places importance on social benefit in financial affairs. For example, in a loan situation it is in the mutual interest of the lender and the borrower for each other to succeed. Although lending is beneficial to funding growth in society, recent predatory practices like Payday lending have turned financing into an extractive industry.

The chapter then goes on to take about the injustice and corruption of the current global money system (an argument quite similar to that of Bernie Sanders). The author believes that the principle of altruism will come to replace the "driving forces of self-interest and accumulation". The rise of social enterprises and concepts like fair trade is evidence that this change is taking place today. Fostering a sense of community is part of this transformation and the concept of microfinance has facilitated this change in the developing world. The author firmly believes that we need to use social finance to empower individuals as opposed to using traditional finance which can tend to exploit individuals.

The Genius of Money: Chapter 5 & 13

Chapter 5: Reforging Adam Smith-Beyond the Gates of Self Interest
by Fabio Martello & Mary Ramzy

Adam Smith, known as the father of economics, believed that self-interest and competition were two key factors that would guide the economy. Nevertheless, author John Bloom analyzes the social paradox this theory has built in it. He points out that "the shadow side of Smith’s socio-economic theory is created when an individual’s (or corporation’s) self-interest turns to greed and suffers from the condition of 'never-enoughness'"(Bloom 19). As the gap between the rich and the poor widens, and the presence of the middle class seems to diminish, this shadow seems to be growing in size. The author also references to JP Morgan and the Federal Reserve and how they handled the recent economic crisis. 

This chapter also focuses on technology and its limitations in being able to solve the world's largest problems. Bloom references the speech Bill Gates gave in 2008 at the World Economic Forum. Gates claims that technology does have immense capabilities to solve problems and to improve the lives of the underprivileged. Nevertheless, he states that "[technological] breakthroughs change lives only where people can afford to buy them – only where there is economic demand. And economic demand is not the same as economic need” (Bloom 20). To support the argument John Bloom uses alternative currencies that use technology to provide a better service, like the TimeBanks, based on time rather than time.

Chapter 13: Money and the Modern Mind
by Mary Ramzy

Author John Bloom begins this chapter by stating that "among all the factors of everyday life, money and its attendant issues consume more of our conscious time than most of us would likely wish." This statement rings true, especially in today's society, which has become highly materialistic. Our society has become obsessed with not only making money but also with spending it! The American Dream has become one of materialism in which being branded a "Rich Kid of Instagram" has become "cooler" than being know as someone who's worked hard to make their way up from "the bottom of the food chain."

Bloom uses the fairytale "The Grave-Mound" by the Brothers Grimm as a metaphor to describe different individuals' relationship to money. I thought that it was a great way to show the various relationships people from different walks of life have with money. Nevertheless, I was surprised when the author claimed that "while each of us may identify with a different character, we are home to all of them for better or worse." As I continue to reflect on this fairytale and Bloom's statements, I have come to agree that that "we are home" to all of these characters. Bloom is simply trying to say that there will always be someone poorer than you and someone wealthier than you. This book, though at times a bit abstract, was a good read which really forced me to think about money and its relationship to society.

AMDP Investment Memo_Warby Parker

To: Professor Clark Hansen

From: Mary Ramzy, Principal, AMDP

Date: March 1, 2016

Subject: Potential Investment Opportunity—Warby Parker

Professor Hansen, you recently asked me to find a potential business investment that would diversify AMDP’s portfolio. After conducting extensive research, I am recommending that AMDP make an investment in Warby Parker, a prescription eyewear company. Warby Parker’s objective is to offer consumers designer eyewear at a reasonable price. Additionally, for every pair of glasses sold, Warby Parker contributes a monetary donation to a nonprofit organization that provides those in need with eyeglasses. The company’s objectives align well with our guiding principals: triple bottom line, corporate social responsibility, social enterprise and carbon footprint –

all of which are described in detail below.

AMDP’s Guiding Principles

Triple Bottom Line

The Triple Bottom Line is an accounting framework that incorporates three dimensions of performance: social, environmental, and financial. These dimensions are also known as the 3Ps’: people, planet and profits.

• ·      People: A measure in how socially responsible an organization has been throughout its operations.
• ·      Profit: The difference between the amount earned, and the amount spent by the organization throughout its operations.
• ·      Planet: A measure of how environmentally responsible the organization has been.

Corporate Social Responsibility

The World Business Council for Sustainable Development describes Corporate Social Responsibility (CSR) as “the continuing commitment by a business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.”

Social Enterprise

There is currently no globally accepted definition of “Social Enterprise.” Nevertheless, Social Enterprise USA describes social enterprises as “businesses whose primary purpose is the common good. They use the methods of business and the power of the marketplace to advance their social, environmental and human justice agendas.”

Carbon Footprint

The US Environmental Protection Agency (EPA) describes the Carbon Footprint as “the total amount of greenhouse gases that are emitted into the atmosphere each year by a person, family, building, organization, or company.” Most environmental informational organizations measure carbon footprint by gathering and assessing information about lifestyle choices and business operations. It is important to reduce our carbon footprint in order to help our environment and reduce the effects of global warming.

Warby Parker

History

The idea for Warby Parker first came about when its founders[1] were still in school at the Wharton School of Business (University of Pennsylvania). Whilst on a backpacking trip, one person in their group unexpectedly lost their glasses. He spent the rest of his first semester of graduate school without them because the cost of replacing them was too expensive. Thus, the students felt the need to create an alternative solution to their friend’s problem.

The students formally founded the company in 2010 after participating in the Wharton’s Venture Initiation Program. Their goal was to give their customers fashionable eyewear at a fraction of the price. Warby Parker has been able to raise a substantial amount of money throughout the past several years via numerous rounds of fundraising. In April of 2015, Warby Parker was valued at 1.2 billion dollars (Roberts 1). This appraisal made the company “one of only a handful of online retail startups to grow beyond a $1 billion valuation before going public or getting acquired” (Macmillan 1).

Warby Parker has accomplished their original goal by “circumventing traditional channels, designing glasses in-house, and engaging with customers directly” (Warby Parker). In addition, the founders wanted to use their business to help those in need. This desire inspired Warby Parker’s core beliefs, which state that “everyone has the right to see” and that “glasses are one of the most powerful poverty alleviation tools in the world” (Robiscon 1).

In a very charitable manner, Warby Parker partners up with different nonprofits in order to help the one billion underprivileged people who lack access to glasses. The charities receive donations from Warby Parker, and with those donations, purchase glasses that they later distribute to entrepreneurs. The entrepreneurs undergo business training and thus, gain both skills and an income by giving eye examinations and selling eyeglasses. Meanwhile, those who would’ve otherwise never had access to glasses are being given access to eyewear. This model effectively creates jobs and brings sight to the world!

Disrupting the Eyewear Industry

Warby Parker decided to take on the vision industry, which is largely dominated by Luxottica Group—an organization that controls 80% of the industry (Weisul 1). The Luxottica Group is a mammoth corporation that owns: Lenscrafters, Sunglass Hut, Pearle Vision, Sears Optical and even the Eyemed vision care plan! The founders of Warby Parker have stated that the “companies that control this industry mark up glasses between 10x-20x” (Bobkoff 1). The founders thought that the best way to cut costs was to go directly to manufacturers and have their products made on the same production lines as their competitors. Warby Parker would still make a profit that wouldn’t make the consumers’ hurt.

However, the company didn’t just cut costs for consumers—they revolutionized the shopping experience, made it more convenient, and fun! Consumers are given the ability to go online and ship up to 5 pairs of glasses for free so that they may test out different frames. Once the customer has decided on their preferred frame, they send all of the frames back, mark their preferences, and send the company their prescription. Once the company receives this information, they make the glasses with the appropriate prescription and send them back to the customer.

Taking Risk out of the Business Equation

While at Wharton, preparing to write their business plan, the students consulted with one of their trusted professors for advice. The professor suggested they send out a market survey for research and development purposes. Here were their findings:

• 1.      Raise the price of your product to increase perceived desirability: “People’s willingness to purchase glasses from Warby Parker actually increased as the prices went up” (Weisul 1).
• 2.     Keep a good relationship with your clients: Warby Parker realized that “brands build relationships with customers just as humans do, through vulnerabilities” (Neil Blumenthal).
• 3.     Remember, research happens in the real world: Although the survey results were informative, the founders sought to have more face-to-face interactions with potential clients. (Weisul 2).

Warby Parker’s B-Corporation Report Card

B-Corporations are “for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency” (B-Corporation). Warby Parker gained its B-Corporation certification in 2011 and currently has a grade of 112.  The total possible number of points a company may score on the assessment is 200. However, thus far, the highest scores ever achieved by certified companies have ranged between 160-170 points. Therefore, given that Warby Parker is a young and creative company, there is still plenty of room for improvement that will allow them to achieve higher scores in the coming years.

Final Recommendation

Although the vision industry is currently dominated by Luxottica, with support from AMDP Warby Parker can continue to grow, profit, and give back to those in need. The company has garnered a positive reputation in the media due to their positive social impact and low cost model. However, it is their ability to innovate that differentiates them from other eyewear companies and makes them the perfect candidate to invest in. Given all of this research, I highly recommend investing in Warby Parker.

Works Cited

1.     Bobkoff, Dan. "Meet the Founders of Warby Parker, the Eyewear Company Disrupting the Highly Secretive Luxottica Monopoly." Business Insider. Business Insider, Inc, 30 Oct. 2015. Web. 04 Mar. 2016.

2.     "Buy a Pair, Give a Pair." Buy a Pair, Give a Pair | Warby Parker. Warby Parker, n.d.                Web. 04 Mar. 2016.

3.     "Corporate Social Responsibility." WBCSD - World Business Council for Sustainable     Development. World Business Council for Sustainable Development, n.d. Web.                   02 Mar. 2016.

4.     "Learn the Basics." Learn the Basics | A Student's Guide to Global Climate Change.                     United States Environmental Protection Society, 3 Mar. 2016. Web. 04 Mar.              2016.

5.     Macmillan, Douglas. "Eyeglass Retailer Warby Parker Valued at $1.2 Billion." WSJ                     Tech. Wall Street Journal, 30 Apr. 2015. Web. 04 Mar. 2016.

6.     Martin, Roger L., and Sally Osberg. "Social Entrepreneurship: The Case for Definition                (SSIR)." Social Entrepreneurship: The Case for Definition. Stanford Social                Innovation Review, 1 Apr. 2007. Web. 05 Mar. 2016.

7.     "Our History." History | Warby Parker. Warby Parker, n.d. Web. 04 Mar. 2016.

8.     Roberts, Daniel. "Warby Parker Gets Its Unicorn Horn." Fortune Warby Parker Gets Its

Unicorn Horn Comments. Fortune, 30 Apr. 2015. Web. 05 Mar. 2016.

9.     Robiscon, Noah. "The Vision Thing: Warby Parker's David Gilboa Disrupted An                                    Industry And Improved The World's Sight." Fast Company. Fast Company, 01                       Dec. 2011. Web. 05 Mar. 2016.

10.  Slaper, Timothy F., and Tanya J. Hall. "The Triple Bottom Line: What Is It and How                 Does It Work?" The Triple Bottom Line: What Is It and How Does It                          Work? Indiana Business Review, 1 Apr. 2011. Web. 02 Mar. 2016.

11.  "Triple Bottom Line." The Economist. The Economist Newspaper, 17 Nov. 2009. Web.             02 Mar. 2016.

12.  Warby Parker." Warby Parker | B Corporation. BCorporation.net, 2015. Web. 03 Mar.              2016.

13.  Weisul, Kimberly. "How Warby Parker Took the Risk Out of Its Business." Inc.com.                 Inc, 28 May 2015. Web. 03 Mar. 2016.

14.  "What Is a Social Enterprise?" - Learn about Your Enterprise. Social Enterprise Canada,              n.d. Web. 02 Mar. 2016.

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[1] Warby Parkers Founders are: David Gilboa, Neil Blumenthal, Andrew Hunt and Jeffrey Raider.

"Beverly Hills-That's Where I Want to Be!"

Exploring one of Los Angeles's most Glamorous and Obnoxious Suburbs

Some "words of wisdom" from Real Housewife of BH Kyle Richards

Today, we'll take our white BMW out of the garage and drive through the suburb of Beverly Hills!

Beverly Hills celebrated its 100th anniversary in June of 2012 and named The Beverly Hills Hotel (BHH) as its first historic landmark. What most people don't know is that the BHH was actually the first building to ever be constructed in the suburb. The hotel existed long before the city ever did! Therefore, the hotel is going to be our first stop on our tour of this suburb.

The BHH, also known as the Pink Palace (for its exterior), has long been the watering hole of Hollywood and played host to countless events and guests. If the walls could talk, they'd have so many scandalous stories to tell! When you pull your car up to the valet you instantly feel transported back to the Old Hollywood Era. The staff will make sure that you're given the complete red carpet treatment from the moment you step foot onto the property. I personally recommend stopping by the hotel for lunch at the Cabana Café. While you're there order the McCarthy Salad, and for dessert get one of their scrumptious soufflés.

The entrance to The Beverly Hills Hotel

Next up on our tour is the world famous Rodeo Drive! It's a good thing you got some food in you because walking up and down Rodeo Drive can be exhausting. If you don't believe me just ask the obnoxious, famous for being famous, Rich "Kids" of Beverly Hills-Dorothy Wang & Morgan Stewart...This is the perfect place to go shopping-if you've got lots of money to burn or are just trying to impress your friends! Rodeo Drive is filled with boutiques from the world's top designers and jewelers...You're bound to lust over an item whether it's from Valentino, Vera Wang, Harry Winston or Tiffany's! The street is filled with tourists from all around the world! 

Donald Sterling when he found out you'd be house-hunting on his street soon.

So after spending a few hours in Beverly Hills, you may find yourself deciding that you'd like to move into this area. Let me give you some insights on how much money it would take for you to become neighbors with one of the "Real Housewives", Donald Sterling or Cher Horowitz. 

According to Zillow.com, the median home value in Beverly Hills is $3.19 million dollars. Home values have gone up 18% in the past year and are forecasted to rise another 5.7% within the next year.  I suggest you find yourself a home north of Santa Monica Blvd.-especially if you want something large in size. If you desire privacy, you should find yourself a beautiful estate north of Sunset Blvd. Beverly Hills is a wonderful area for families with children...However, many of these kids are notorious for growing up extremely spoiled and obsessed with plastic surgery. In my opinion, Beverly Hills is wonderful but can be a bit overrated. Nevertheless, if you enjoy vulgarly flaunting your money, bragging about your zip code (90210 or bust), and need to be in close proximity to the best plastic surgeons in the world, then Beverly Hills is the place for you! 

One of the most famous estates in town, the former residence of William Randolph Hearst

Growing a Farmer-Part 2: Reflections on Kurt's Journey

The second half of Growing a Farmer takes readers through the nitty gritty details of the manual labor that is involved with caring for various farm animals. It is within this half of the novel that readers are given a behind the scenes look at how much work it takes to get products from animal to table-the process is longer and more complicated than one would expect. I prefer not to think about this process for several reasons, but mostly because I lose my appetite once I hear these gory details. In addition, in the final half of the novel, Kurt gives readers his own personal reflections on what he believes he's accomplished thus far. It is wonderful to see him come full circle from bakery owner to farmer.

I think that one of my favorite aspects about reading this novel was the fact that upon purchasing the farmland, Kurt acknowledged the road ahead of him would be long. Nevertheless, Kurt embraced every step of his journey, struggles included, and learned from every experience. In a sense, this book is a sort of metaphor for life-you live, learn and constantly try to improve your circumstances. In addition, readers get to view the expansion of Kurt's agricultural and business knowledge. At the beginning of the novel, I personally thought that Kurt was crazy for even purchasing a large amount of land and entering into a venture he knew almost nothing about. As the novel went on, I appreciated the fact that he began to get more realistic with his goals and situation. Instead of simply operating on a whim, he takes calculated risks. Kurt states his dreams of "sell[ing] enough food to pay the bills so that a job in the city is no longer necessary" (Timmermeister 282). This is a dream of self-sustenance that I think everyone can relate to. 

As graduation nears, I think more and more each day of what I truly want out of my life. While one chapter may be coming to a close, I feel it necessary to be ready when the next one begins...In order to achieve your goals, you have to start somewhere. Furthermore, as we've learned through Kurt, you are responsible for your own happiness! Similarly to Kurt, I hope that I will be able to provide myself with the lifestyle I prefer. 

Making Los Angeles Your Home

Everything You Need to Know about Finding a Place Live in LA

Famed chef, TV personality, and world traveler Anthony Bourdain describes Los Angeles as “468 square miles of something, with 114 different neighborhoods.” Given Los Angeles’s size and diverse culture, the city is an interesting place to live. Whether you “enjoy the safety, comfort and ‘greeness’ of living [within] the incorporated Whole Foods” that is Santa Monica or want to live in a “studio apartment [that] is New-York-sized” in Koreatown, there is something for everyone (Curbed LA). Allow me to be your tour guide and give you an honest glimpse into many of the Los Angeles neighborhoods. Here you’ll find the real deal information that your pricey real estate agent will probably neglect to admit.

This process doesn’t have to be time-consuming, and stressful if it’s done correctly. Your initial steps should be to assess your financial standing, and from there determine what you can afford. Afterwards, you may begin narrowing down which neighborhoods you like and start your search. From there, you’ll attend open houses and hopefully find your dream home and negotiate a deal for the perfect price. Not to worry, I’ll be here to walk you through every step of the way.

Home of Mohammed Hadid-LA's premiere luxury home developer (Courtesy of Zillow.com) 

MONEY, MONEY, MONEY

First, you must review your finances and decide whether or not you’d like to buy or rent a place. Buying a piece of real estate is a long-term commitment and serious financial responsibility. The buying process takes a long period of time and effort in order to ensure that all goes smoothly. Renting (or leasing) a property is a simpler process that can be a better option if you’re still saving up to buy a home. As the buying process tends to be very complicated and long-winded, I’ll focus on finding a place to rent in Los Angeles.

Price is KING & always plays a large role in deciding on whether or not to rent a place. As a good rule of thumb, your monthly income should be at least 2.5 times larger than your rent. In addition, if your credit score is high, you’ll appear attractive to landlords. If price is king, then location is QUEEN! Depending on who you are, whom you’ll be living with, and your salary, there may be certain areas that are better suited for your needs.

Once you’ve decided on a budget and which neighborhoods you’d like to rent in, you’re ready to start looking. I must warn you that finding the perfect place is not always an easy task. The earlier you start looking for a home the better off you’ll be!

 THE SEARCH

The most efficient way to search for a place to rent is online. Here are the top free websites I recommend:

• Realtor.com
• Zillow.com
• Trulia.com
• Apartments.com

The last site I recommend is Westsiderentals.com, they charge a subscription fee but have many exclusive listings. These websites are a great starting point to help you look for your next home. They all operate in a very similar manner and have user-friendly interfaces. These search engines do the heavy lifting-all you have to do is input your preferences.

Another HELPFUL TIP: I recommend you use multiple websites when you’re searching for a place to live! Not only will this give you more options/results BUT it may also save you some money.

I’ll tell you a personal anecdote to show you just how important this is…I was helping a family member look for an apartment to rent this past winter. After figuring out what areas she liked and could afford, I created alerts on each of these websites so that I’d be notified if any new listings matched my search. I ended up finding her dream apartment listed on two different sites-at different prices!!! After we took a tour of the apartment, I made a follow up appointment to draw up the documents and sign the lease. Being a true negotiator, I came armed with a dated print-out of the cheaper listing in hand!! I even refreshed the webpage in front of the agent just to prove my point. Thankfully, we charmed him and he succumbed to our demands! Moral of the story-always, always, always, check multiple listing sites!

Once the websites have provided you with their search results pick your favorites and contact the listing agents immediately! The real estate industry moves very quickly in Los Angeles-an apartment could be listed one day and gone the next. If possible, set up appointments back to back on a weekend leaving a bit of extra space in between each to budget for travel time. In addition, you should keep records of all of the listings you’ve seen. BEWARE: online photos can be very deceiving-never commit to something without seeing it in person first (Glink).

VISITING YOUR TOP PICKS

When you’re at showing appointments, be sure to ask the listing agent every question you have (Zillow). Is parking included (and how many spots if so)? When is rent due? What form of payment do they accept (check, money order, cash, direct deposit)? Which utilities am I responsible for paying? Who is responsible for repairs?

SIGNING THE LEASE

(Courtesy of Mr. McNamara of Shootingla.com)

Once you receive the lease packet, be sure to read through each and every document carefully! Sometimes, landlords will try to sneak in hidden fees or odd clauses. My suggestion is to give a copy to someone who is real estate savvy that you trust to look over it just in case. It never hurts to get a second opinion or set of eyes to make sure everything is sound.

Finally, once your lease has been signed, get ready to start packing and move into your new place!

Cheers,

Mary

(Courtesy of Zumper.com)

P.S. Here are some of the current hottest rental markets in LA

1. Santa Monica
2. Venice
3. Culver City
4. Mid-City West
5. Downtown Los Angeles

References

1. Bourdain, A. (n.d.). Anthony Bourdain's LA Travel Tips. Retrieved February 5, 2016, from Travel Channel website: www.travelchannel.com/shows/anthony-bourdain/articles/anthony-bourdains-la-travel-tips

2. Curbed Staff. (2014, November 18). The Totally Stereotyped but very Accurate Guide to what your LA Neighborhood Says about You. Retrieved February 5, 2016, from Curbed: Los Angeles website: www.la.curbed.com/archives/2014/11/the_totally_stereotyped_but_very_accurate_guide_to_what_your_la_neighborhood_says_about_you

3.Glink, I. R. (n.d.). Tips for House Hunters: Keep a Log and Take Pictures. Retrieved February 5, 2016, from Los Angeles Times website:                                                             www.latimes.com/business/realestate/la-realestate

4. Zillow Staff. (n.d.). Things to Ask Before Signing a Lease - Checklist! Retrieved February 5, 2016, from Zillow website: http://www.zillow.com/rent/checklist/